Sellers
Put your home in front of the buyers most likely to pay for it.
Selling in Fort Lauderdale
FTL Home Guide is led by Jeremy Hanson, a Realtor® with Coldwell Banker Realty who helps homeowners sell in Fort Lauderdale. A 2025 International President’s Circle recipient (top 4% of Coldwell Banker Realty agents), Jeremy has closed multi-million-dollar transactions by doing one thing well: putting every property in front of the buyers most likely to pay for it.
Choosing who sells your home is one of the biggest financial decisions you’ll make. A well-priced, well-presented home attracts serious buyers early, while a poorly launched listing can sit, take price cuts and lose leverage, often costing tens of thousands of dollars or more. Selling in today’s Fort Lauderdale market takes more than putting it in the MLS. It takes strategy, honest advice and a clear read on who your buyer really is.
Every detail matters, from pricing and preparation to photography, marketing, negotiation and timing. We’ll tell you what your home is realistically worth, which improvements will pay you back and which won’t, and how to launch it so it gets the attention it deserves from day one. Our approach rests on three commitments: honest advice, even when it isn’t what you want to hear; insight that looks beyond the surface; and a focus on a result you’ll still feel good about long after closing.
What Sets Us Apart
Data-driven pricing backed by real neighborhood knowledge. We analyze comparable sales, days on market, active competition and buyer demand to position your home at a price that draws serious interest early, without leaving money on the table.
Your home launches in three deliberate stages. First, it’s offered privately to a select network of agents and buyers to test price and demand. Next, it’s previewed as Coming Soon to build anticipation. Finally, it launches publicly on the MLS and every major portal, so your home goes live with buyers already waiting and no public price-drop history.
Fifteen years in sales and national sales leadership go into every offer, counteroffer and inspection response. We weigh price against terms, financing and timing so you choose the offer that’s actually strongest, not just the highest number.
Every listing gets a full Coldwell Banker Realty marketing package: up to 35 professional photos, a narrated property tour, a single-property website, printed brochures and mailers to your neighborhood, and targeted online advertising. Your home is syndicated to Zillow, Realtor.com and hundreds of other sites, announced to local agents and our personal network, and may be featured in View magazine or on Coldwell Banker’s At Home in Southeast Florida TV show, depending on location.
You work directly with Jeremy Hanson from your first conversation to closing. No handoffs, no junior agents and no guessing who’s handling your sale.
We live and work in Fort Lauderdale and know what buyers here are looking for, what they’ll pay for, and how to put your home in front of the right ones. Backed by Coldwell Banker Realty’s global reach, your listing gets local insight and worldwide exposure.
Real estate decisions you’ll feel good about
Get a personal valuation from Jeremy, built on the comps and buyer demand on your street, not an algorithm.
Questions
Pricing a home is both an art and a science. We analyze the relevant comparable sales and active competition, and focus on what really drives value in your neighborhood: condition, location, upgrades and who the likely buyer is. We also keep a pulse on the buyer pool, statistically through our buyer-tracking software and firsthand through daily conversations with buyers and agents in the market. You’ll get a clear, honest recommendation with the reasoning behind it, so your home draws serious interest early without leaving money on the table.
It depends on price, condition, location and property type. A well-prepared, well-priced home in a sought-after neighborhood can go under contract quickly, while condos and homes priced above the market typically take longer. Our 3-phased marketing approach builds demand before your home hits the MLS, so it launches with buyers already waiting rather than sitting and collecting days on market.
You’ll work directly with Jeremy Hanson from your first conversation through closing. No handoffs to junior agents, and one point of contact the whole way.
FTL Home Guide is based in Fort Lauderdale and focused on helping homeowners sell here, from established neighborhoods near Las Olas to the waterfront isles and the communities north and south of downtown.
Reach out for a no-pressure consultation. Call, text or WhatsApp Jeremy at 786-910-0836, email Jeremy.Hanson@cbrealty.com, or request a home valuation on FTLHomeGuide.com, and we’ll set up a time to talk through your goals and timing.
Real estate decisions you’ll feel good about
Whether you’re considering a move or ready to list tomorrow, we’re here to guide you through every step. Reach out for a no-pressure consultation and find out what your home is worth in today’s Fort Lauderdale market.