Sellers
Every listing launched like a new product.
Our Marketing
Marketing a home in Fort Lauderdale takes more than a sign in the yard and a listing on the MLS. We treat every listing like a new product launch, combining professional media, targeted exposure and a 3-phased rollout to reach the right buyers at the right time.
Our marketing is designed to do one thing: maximize buyer demand for your home. More qualified interest means stronger offers, better terms and a better final result. And because we know who your likely buyer is, every piece of marketing is aimed at putting your home in front of them.
From professional photography and narrated property tours to single-property websites, targeted online advertising, printed brochures and neighborhood mailers, backed by Coldwell Banker Realty’s reach, your home is presented the way it deserves. The way a home is introduced to the market directly affects what it sells for.
The Program
Before your home goes live, we walk it with you and recommend the improvements that will pay you back, and tell you which ones won’t. From paint and landscaping to repairs and staging, we prioritize by return so you invest only where it moves the price, and we connect you with trusted contractors when you need them.
Up to 35 professional photos make your home look its very best in print and online, paired with a professionally produced, narrated photo tour buyers can watch from anywhere.
Your listing is syndicated through Coldwell Banker Realty to hundreds of real estate websites worldwide, including Zillow and Realtor.com, and shared across Coldwell Banker’s global network of offices and affiliates. Buyers relocating from New York, Chicago, London or São Paulo see your home alongside local buyers.
Geographic targeting technology puts your home directly in front of likely buyers online and on social media, based on where they live, what they search for and what they’re likely to buy.
A dedicated single-property website that’s easy to share, beautifully printed brochures for every showing, ads in Coldwell Banker’s View magazine, and Silver Envelope announcements mailed directly to your neighborhood.
Local agents are notified the moment your home comes to market, and a Just Listed eBlast goes to our network of personal and professional contacts. Along the way, you’ll get a Seller Update report showing everything that’s been done to market your home.
Pre-Listing Improvement Plan
Great marketing starts with a great product. Through our Pre-Listing Improvement Plan, we walk your home with you, identify the upgrades that will actually pay you back, and connect you with our trusted network of contractors, stagers and designers to get them done before the first photo is taken.
See the PlanQuestions
Yes. Every listing gets the full Coldwell Banker Realty marketing program: professional photography, a narrated property tour, a single-property website, targeted online advertising, worldwide syndication, printed collateral and agent outreach. A few features, like View magazine placement, depend on the property and its location, and we’ll tell you upfront exactly what your home qualifies for.
No. Coldwell Banker Realty’s marketing program is included when you list with us. The only costs you choose to take on are any improvements from your Pre-Listing Improvement Plan, and we’ll only recommend the ones that pay you back.
We start by identifying who your likely buyer is: where they live now, what they’re searching for and what they can afford. Geographic targeting technology then puts your home in front of those buyers online and on social media, while syndication places it on hundreds of real estate websites worldwide. We monitor the results throughout, so the campaign keeps reaching the people most likely to buy.
Almost every buyer’s first showing happens online, and it decides whether they book the real one. Professional photos and a narrated property tour present your home at its best, draw more qualified buyers into showings, and create the competition that leads to stronger offers. Poor photos are one of the most common reasons good homes get overlooked.
Selling a home is the sum of all its parts. Every brokerage has marketing tools, and many agents use plenty of them, but few bring them together into one coordinated campaign. We do. With Coldwell Banker Realty’s full platform behind us, we pay close attention to every channel your home is pushed to, from photography and online ads to print, syndication and agent outreach, and adjust as the response comes in.
Yes. Staged homes often show better and sell faster, because staging helps buyers see how they’d actually live in the space, especially in vacant homes or rooms with an awkward layout. Through our network of trusted stagers, we can arrange anything from a light refresh with your own furniture to full staging of a vacant home. The cost depends on the size of the home, how much needs staging and how long it’s on the market, and we’ll get you clear quotes before you commit. We only recommend staging when it will meaningfully improve your sale price or time on market.
Reach out for a no-pressure consultation. Call, text or WhatsApp Jeremy at 786-910-0836, email Jeremy.Hanson@cbrealty.com, or request a home valuation on FTLHomeGuide.com, and we’ll walk you through the marketing plan and pricing strategy for your home.
Real estate decisions you’ll feel good about
Every listing starts with a no-pressure consultation where we walk through our marketing plan, discuss pricing strategy, and give you an honest look at what your home could realistically sell for in today’s Fort Lauderdale market. No commitment, just a clear picture of what selling with FTL Home Guide looks like.